Food as argument

This Silicon Valley.com story on the gourmet tech company grub illustrates a point that I try to make in my scholarship--namely, that the issues that theoria tries to foreground often fail to account for the "things that count." That is one of the strengths I see in cultural studies theory (especially the concept of "articulation"). I'm not always comfortable "stuffing" details into an article willy-nilly from a thick description, but most of the classic rhetorical theory is far to unweildy to fit into the standard 25-35 page article. Spending your time detailing the difference between a Ciceronian, Aristotilian, and Platonic notion of syllogistic reasoning doesn't leave much space for the "cafeteria food argumentation."