"Delay is natural to a writer. He is like a surfer—he bides his time. Waits for the perfect wave on which to ride in. He waits for the surge (of emotion? of strength? of courage?) that will carry him along." (E.B. White, The Paris Review Interviews, 1969)
Neilson (the folks who do television ratings) are claiming that they will spend $100 million on what they call Project Apollo. Massive efforts to figure out what really works and what doesn't in marketing. I'm guessing they are going to find that people are both dumber and more clever than they imagine. Read about it here.