11.29.2005

I know they are bo-bo

Medium Design Group blends commercialism with identity politics in a way that complicates some of the early laughable attempts at postmodern detachment. Identity matters, but it can be fun and negotiable.


Identity is semi-sticky and isn't separate from the kinds of transactions that many materialists eschew. I especially like the way you can purchase both "socialist" and "capitalist" shoes.

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