"Delay is natural to a writer. He is like a surfer—he bides his time. Waits for the perfect wave on which to ride in. He waits for the surge (of emotion? of strength? of courage?) that will carry him along." (E.B. White, The Paris Review Interviews, 1969)
A fiendishly clever parody of what happens during much of corporate design. When company politics soundly defeat good design, you can see it right on the label.