"Delay is natural to a writer. He is like a surfer—he bides his time. Waits for the perfect wave on which to ride in. He waits for the surge (of emotion? of strength? of courage?) that will carry him along." (E.B. White, The Paris Review Interviews, 1969)
Stupid Marketing Idea of the "Noughties"
If I were working in marketing, I would propose paying to put our competitor's ads on these things.